Research and Markets has announced the addition of Spotlight on Television 2.0 Leaders: Microsoft Corporation to their offering. For three decades Microsoft has been a software juggernaut, dominating the PC operating system and office productivity markets, commanding the attention, envy and fear of Wall Street, Washington and Silicon Valley. Now, the Redmond-based titan is grappling with the challenges posed by the rapid rise of Internet-based rivals. As it copes with these new business realities Microsoft is spearheading developments in the TV 2.0 world in some surprising and truly innovative ways.
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